WHAT WE SAY:
Waterless beauty has been gaining traction among conscious, clean and travel-hungry consumers for some time. Waterless products don’t require the use of preservatives, offer a longer shelf life than their water-full counterparts, and can be easily packaged in anything but plastic.
It’s a concept that requires both challenging and re-thinking traditional liquid beauty products. Sbtrct is taking this waterless movement to the skincare industry, offering an array of solid skincare products that will allow even the most ‘skintellectual’ consumer to adopt a water-free and, therefore, plastic-free routine. We’re excited to see how and when this brand moves beyond its UK shores.