Sans Deodorant

WHAT WE SAY:

If there’s something the personal care industry could do without more of it’s plastic. And that’s what Sans, which means ‘without’, is betting on.

The London-based brand makes plastic-free refillable deodorant, and although it’s an increasingly crowded field, Sans has already gained a flock of loyalists thanks to its simple but aesthetically pleasing packaging and its effective, fragrant deodorants. For system change to work, the solutions need to be desirable enough to appeal to the masses and this is a brand that clearly gets that.