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WHAT WE SAY:

The refill and reuse revolution is finally going beyond niche zero-waste stores to big brands taking responsibility for the packaging they create. Now we urgently need to accelerate from trials to full national rollouts that deliver a double whammy impact, reducing both resources and CO2. 

But, of course, one brand cannot change an entire system alone. Collaboration is vital to creating a new normal with both convenience and measurable rewards for the shopper. How can we persuade big CPG companies to collaborate versus compete? As ever, profit will be key…