WHAT WE SAY:
The indy-refill shop model isn’t working – requiring time, behaviour change and financial investment, local refill shops are ‘nice to have’ for some, but will never be used by most. Reposit is changing the conversation, bringing the concept of ‘prefill’ to the masses with its reusable packaging scheme that operates from within everyday supermarkets.
The brainchild of sustainable beauty brand Beauty Kitchen, Reposit is already appearing in both Asda and Marks & Spencer in the UK, and is set to be nationwide by 2023, working in collaboration with some of the world’s biggest home and personal care brands. As more businesses realise that their brand equity is no longer their ‘unique bottle’, we have no doubt that prefill is the future.