Reformation Jeans

WHAT WE SAY:

Textile traceability is having its moment of fame as more and more fashion fans check out the sustainability claims of the brands they buy from. LA-based label Reformation has spent more than a decade striving to reduce waste and promote conscious consumption.

Now it’s teamed up with supply chain transparency technology FibreTrace to further back up its commitment to become climate positive. Designers hold the key to full traceability. Everything from the materials you specify to the chosen supply chain will present new opportunities to tell stories and reinforce your brand.