Ralph Lauren’s collaboration with the Soil Health Institute aims to help farmers implement regenerative agricultural practices across over one million hectares of US cropland and draw down one million tonnes of CO2 by 2026. If it can deliver, it will be a huge step on the way to proving that cotton can be environmentally and economically beneficial, and we will be rooting hard for it to succeed.
External funding and research are necessary to unlock the increased profitability, and lower costs, achieved by regenerative management systems.
What about the in-use and end-of-life stages? Ralph Lauren has invested in Natural Fiber Welding, which turns natural fibres, including cotton, into high-performance materials with synthetic-like qualities, as in its Clarus tennis shirt. Because these innovative fibres are wholly natural, they will also degrade benignly in the environment.
Authentically regenerative agricultural practices are the gold standard, but you should never view a certification simply as a ‘label’ proving sustainability. Witness how organic cotton has become so popular that there are now accusations of fraud within its key certification schemes