WHAT WE SAY:
The world is awash with synthetic fibres, while natural fibres like cotton often get a bad rap – accused of being thirsty, dirty and exploitative. Yet, depending on where and how cotton is produced, there are huge differences in its impact.
Ralph Lauren’s collaboration with the Soil Health Institute aims to help farmers implement regenerative agricultural practices across over one million hectares of US cropland and draw down one million tonnes of CO2 by 2026. If it can deliver, it will be a huge step on the way to proving that cotton can be environmentally and economically beneficial, and we will be rooting hard for it to succeed.