WHAT WE SAY:
The spirits industry isn't the first industry that comes to mind when thinking about transitioning away from plastic; after all, most spirits are packaged in glass. But glass still requires large amounts of CO2 to manufacture, and even when plastic isn't the primary packaging material, it still lurks within the labels, glues, and inks used to decorate said package.
Pod Pea Vodka from Ten Locks Distillery in the UK knows it isn't enough to be almost plastic-free, which is why the three-year development of its unique pea-based vodka paid close attention to the pack as well as the drink. While there is still work to be done, the brand is a shining example of what's possible when a product prioritises purpose as well as profit.