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Plink!

Plink! editorial direction / Source: Made Thought
AluminiumFood & BeverageGlassNorth AmericaNotplaPackagingPaper
4 MINUTE READ

Sophie Benson

WHAT WE SAY:

 

One million plastic bottles are purchased every minute globally, and that needs to change, but asking people to give up their favourite drinks wholesale is not a realistic solution. Products that can uphold tastes and habits while removing the impact are how we’ll smooth the path towards a plastic-free future, and that’s what drinks start up Plink! is aiming to do with its flavour sachets.

Working with the motto “You bring the water, we bring the flavour”, Plink! takes plastic bottles out of the equation. A thin layer of lining means the products aren’t 100% plastic-free, so we’ll wait until that’s eliminated before we give this a full endorsement. We do, however, avidly support the new way of thinking Plink! is proposing.

 

 

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