Sophie Benson
Pieter Pot wants to make a dent in that with its packaging-free online supermarket, a concept with great consumer potential considering 60% of people want supermarkets to be the ones to take responsibility for reducing plastic packaging. Comprehensive LCAs prove that Pieter Pot’s glass jar delivery system has a lower impact than plastic, but it comes at a price, and in the midst of rising living costs that could hamper progress.