WHAT WE SAY:
Small changes can make a big difference, even in the world of wine. While many consumers will not even give the metal/plastic foil wrapping on a champagne bottle a second thought, they are a cornerstone of the industry’s aesthetic and contribute to swathes of composite material waste every year.
Champagne house Pierre Trichet is changing this design feature, using FibreForm from Billerud to create a paper-based wrapping that can be easily recycled in kerbside waste streams. While a step in the right direction, we have two questions. Firstly – do we even need an overcap to enjoy champagne? Secondly, is this just a tokenistic nod towards more sustainable practices or will the brand roll the cap out on all its bottles? We will wait and see.