Patagonia Regenerative Cotton

WHAT WE SAY:

Instead of merely trying to do ‘less bad’, regenerative is about doing ‘more good’.

Here, Patagonia is attempting to show that cotton farming can have a positive impact on both the environment – by sequestering carbon with good soil care – and on the farmers – by improving economic resilience. Given all the controversy and misinformation related to cotton, we hope it ushers in a new era where natural fibres are the only sustainable and fair option.