Its C-Fiber collection is no exception – putting a modern twist on lyocell by introducing a new, regenerative seaweed ingredient and then layering on a customer benefit with its innovative PPRMNT odour-killing treatment. It is always difficult to x-ray through the marketing to the facts, but we applaud Pangaia for its sheer innovation.
Some producers of seaweed-based fabrics, such as Pyratex Seacell, promote its antioxidant benefits, so it is interesting that Pangaia steers away from this, instead promoting the functional benefits of its antimicrobial PPRMNT treatment. The wider point is that when considering novel fibres, can you offer functional benefits as well as sustainable ones?
Pangaia is a high-end brand with premium prices to match. Selling USD 70 t-shirts gives a brand some room to absorb materials with prices significantly above more ‘traditional’ materials such as organic cotton. If you are aiming at a more mass-market price point, C-Fiber may not be the right fibre for you, yet.
While Pangaia talks about licensing its materials through its B2B channel, little information about this is available and we have not seen in-market examples of other brands releasing products with Pangaia’s trademarked materials yet.