Nuud Deodorant

WHAT WE SAY:

There are 24.4 trillion pieces of microplastic in the world’s upper oceans, with a weight equivalent to 30 billion, 500 millilitre plastic water bottles. Plastic has no place in our oceans, yet 90% of beauty products contain invisible microplastics, which are then washed straight down the drain.

Nuud bucks the trend. The ‘anti-odorant’ formula was microplastic-free from the start, just one of a roster of environmentally focused design decisions. Is it perfect? Not quite, and we feel some of its claims are overstated – on the bioplastic packaging especially – but the company is highlighting an issue that few personal care brands want the public to know. Packaging aside, the use of microplastics within formulations is endemic and needs to stop.