NuDown

WHAT WE SAY:

Using air as an insulator is an ingenious innovation, especially when the textiles industry is still so heavily dependent on down and synthetic alternatives. 

Nudown's NuTech insulation combines technology and science to literally pump air into garments, adding a layer of temperature regulation and removing the need for layers of material used in conventional outerwear. The brand's claim that "the most revolutionary ideas are often the most simple" couldn't ring more true, and while it's a shame this innovation is currently being used for nylon-based jackets, its potential is far-reaching.