WHAT WE SAY:
Of the 280 million packs of Smarties products made each year, 250 million are plastic. That was until 2021, when Nestlé’s Smarties made the bold decision to become the first global confectionery brand to switch wholesale to recyclable paper packaging.
Changing the packaging for 90% of its SKUs was no mean feat, but Nestlé only needed to look to the past at its original paperboard packaging for inspiration. There are still some questions to be answered around the exact composition of the new coated paper material, but we think this signals a new era in confectionery packaging.