WHAT WE SAY:
‘Some assembly required’ should be the tagline of hyper-trendy Kencko Smoothies, the freeze-dried powdered ‘nutrition’ drink that arrives packed in individual sachets, mixed-with-water at use.
Whether you actually need a pre-portioned waterless smoothie mix in your life is a valid question, but the brand’s use of NatureFlex’s plastic-free film flow wrap ensures the product is not just another wasteful sachet set to litter our streets forever. Or is it? At present, the brand is pairing NatureFlex with another biofilm to achieve the desired properties, a biofilm that is only disposable through industrial composting. The brand is actively working towards eliminating this challenge to create a home compostable iteration by the end of 2022. A mission we can get behind.