WHAT WE SAY:
No matter how responsibly a garment is made, if it ends up in landfill, it is waste. That is where Lease A Jeans, from Mud Jeans, comes in. Instead of surrendering responsibility to the consumer at the point of sale, Mud’s subscription model means all leased jeans are returned to the brand at the end-of-life for proper recycling. At any given moment, around half the world’s population is wearing jeans, so keeping them all out of landfill is a must.
Fashion must change its extractive ways and that can only happen if system changing initiatives like Lease A Jeans exist to forge new relationships between brands, consumers and precious resources. We would like to see multiple lifecycles via multiple wearers before recycling in future, but this is a big step forward and the rest of the industry should follow suit.