WHAT WE SAY:
What happens when biomimetic design and footwear meet? Jellyfish-inspired sneakers presented in a mycelium box, of course. The black, sculptural sneakers were designed as a collaboration between designer MrBailey and footwear titan adidas, with the box serving as a conceptual cherry on top.
Mycelium is an incredible nutrient material, but this use case sees it housing a pair of plastic-heavy shoes, a somewhat unnecessary bioplastic bag and an NFC chip which will need to be dug out prior to composting. This is not quite the holistic system change we’d like to see, however a brand like adidas embracing mycelium shows that circular, nature-focused solutions are truly cutting through the noise, and that’s a small win to run with.