WHAT WE SAY:
We see many products which contain one or two plastic-free materials, but which do not go all the way to completely eliminating plastic. So it is always inspiring to see two genuinely committed and ambitious materials pioneers, working together to create a brilliant product that is also fully plastic-free.
Yes, there is no escaping that we would prefer it to be available at a lower price point and at mass volumes - but we know quality and systemic change costs. This is a powerful signal to the plastic-addicted outdoor gear industry that going plastic-free is possible. Now, let us see if it is possible for a big brand to take up the challenge - or is their entire business supply chain irreversibly addicted to plastic? Time will tell.