MOB Beauty

WHAT WE SAY:

Make-up palettes are made up of individual pans of product. Most consumers will only use a handful of the colours on offer, with the others thrown away when the favoured ones run out. This system makes little sense. Mob Beauty’s modular, customisable and reusable palettes have changed this flawed system.

Aluminium pans of product are sold individually, packaged in paper and slotted into the palette when needed. Consumers can choose the exact tones they want, meaning they will not be left with a rogue hue that does nothing for their skin tone. While palettes themselves are currently made from PCR plastic, this systemic change solution reduces both packaging and product waste in one - bravo.