Mitsubishi Uniball

WHAT WE SAY:

Small brands have the nimbleness to go plastic free. It’s a lot easier starting with this route than switching after some time. So when a global brand makes the switch to plastic-free packaging, people take notice. 

Mitsubishi Uniball, the UK subsidiary of the global Japanese pen and writing utensil brand, made the switch to paper packaging in 2020, eliminating its plastic blister that gave consumers a view of the pens. The company worked with UK packaging company and design house FACER to create its board-to-board blister pack, proving that co-solving can spur plastic-free innovations. Uniball increased its market share in the UK to 38% following the launch, demonstrating not only a consumer demand for innovation, but a new era of design where plastic doesn't have to be the go-to.