Michelob Ultra x Elysis

WHAT WE SAY:

We love a world's first, especially when it involves zero-carbon materials. These Michelob Ultra cans are the first, made using Elysis’ emission-free aluminium (Apple has also used the aluminium in its Macbooks).

To date, aluminium’s biggest selling point has been the infinite recyclability at its end-of-life - it will be game-changing if its production is made ‘clean’ too. And while these cans are an exciting first, the real excitement will be when this zero-carbon aluminium is just the default choice and we are no longer even writing about its use.