This high-tech, but still all-natural fibre converts heat emitted from your body overnight into full-spectrum infrared energy and reflects it back to the skin, helping regulate your temperature and also promoting improved local circulation and oxygen supply to the skin – promising you a better night’s sleep, all without the use of synthetics.
While using organic cotton is no magic bullet, given the accusations of fraud levelled at the industry and clear provenance being equally key to growing methods, the fact that Mey does not mention if the cotton that makes up three-quarters of the fabric blend in the Zzzleepwear series is organic suggests it is not. However, rather than just relying on opaque certifications, you could consider sourcing cotton from best-in-class farmers, such as Good Earth Cotton.
Being plant-based, both cotton and Celliant Viscose will biodegrade, albeit more slowly in landfill than in compost. Given that approximately 85% of all textiles are thrown away in the US, with the average American throwing away 37 kilograms of clothes every year, a return and recycling scheme like that run by Spanish running shoe company Camper would mean that Zzzleepwear could be better disposed of when it wears out.
While Kelheim Fibres’ gold award in the CSR rating by Ecovadis EMAS-certified environmental management system is certainly reassuring, viscose production still involves multiple chemicals and lots of energy. Lyocell is a more environmentally-friendly alternative, although a Celliant-powered lyocell fibre does not appear to be available, for now.