Mermaid Gin

WHAT WE SAY:

Real change requires dedication, time and collaboration, something that the Isle of Wight Distillery had in spades when redesigning its iconic Mermaid Gin glass bottle. Verified Plastic-Free by A Plastic Planet in 2019, the bottle is the result of partnerships with myriad material innovators and everything from the cork to the paint is entirely plastic-free.

While the company is the first to admit this development took a considerate cost investment - the price of its swing tags increased fourfold - it is now reaping the rewards of its perseverance, with a 170% increase in sales, proving doing the right thing is also a business opportunity.