MAX Burgers x PulPac x Liplid

WHAT WE SAY:

We are not sure what is more painful - that we turn to plastic for the 300 billion coffee cup lids produced each year, or that they are so bad at their core function, leading to scalded fingers and a generally terrible drinking experience?

Every coffee drinker will love the Liplid, an easily recyclable and biodegradable lid made from PulPac’s Dry Moulded Fibre that sits inside the cup, reducing spillage. But this is no student design concept: Sweden’s sustainable pioneer Max Burgers has ordered two million of these. It all seems almost laughably simple and obvious - which, as every designer knows, is the ultimate accolade.