WHAT WE SAY:
Moving from Essex to Gujarat is hardly the conventional cotton grower’s journey. But that is the path trodden by Materra, an ag-tech startup with a vision to reimagine how cotton is grown – empowering farmers to grow higher-quality fibres, with less pesticides and water.
It is a huge challenge and its Gujarat pilot is just the first tiny step. However, the demand is certainly there and we would love to see more big fashion brands support its progress.