WHAT WE SAY:
Manifesto understood the assignment when it took to transforming its coffee packaging in 2021: making it easy for customers to actually recycle, rather than 'wishcycling.'
As a result, the company replaced often confusing-to-process plastic or zipper-adorned paper pouches with aluminium cans – one of the most reliably recyclable materials in the world. It seems so simple, we are left asking why it took so long. And what is next to be canned?