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Manifesto Coffee

Aluminium coffee cans / Source: Manifesto Coffee
AfricaAluminiumAsiaEuropeFood & BeverageNorth AmericaOceaniaPackagingSouth America
3 MINUTE READ

Kaltrina Bylykbashi

WHAT WE SAY:

 

Manifesto understood the assignment when it took to transforming its coffee packaging in 2021: making it easy for customers to actually recycle, rather than 'wishcycling.'

As a result, the company replaced often confusing-to-process plastic or zipper-adorned paper pouches with aluminium cans – one of the most reliably recyclable materials in the world. It seems so simple, we are left asking why it took so long. And what is next to be canned?

 

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