Loanhood

WHAT WE SAY:

Loanhood offers a radical new "bottom-up" approach to fashion rental, placing the power in the hands of everyday consumers and young, emerging designers across the UK by providing them with a platform to rent out their clothes and borrow from others.

Although the app is only in its early stages – and packaging and postage still pose a problem – the company offers a case study for how social and environmental benefits can coincide to create systems-level change.