Circulose - a cellulosic fibre sourced from recycled textile waste - makes up less than 20% of the jean’s fabric and the range is priced at a near 30% premium. So while it is encouraging to see Circulose making it to the brand’s signature style, we look forward to the day when every pair of Levi’s jeans are made from recycled textile waste as standard. No ‘Circular’ branding needed.