Levi’s 501 ft Circulose

Levi’s 501 jeans made with Circulose by Renewcell / Source: Levi’s

CelluloseCirculoseCottonEuropeLyocellNorth AmericaTextiles

3 MINUTE READ

Mayer Nissim

WHAT WE SAY:

The naming of these new jeans from Levi’s – the Circular 501 – makes the brand’s intentions abundantly clear. However, we are left wanting more.

Circulose - a cellulosic fibre sourced from recycled textile waste - makes up less than 20% of the jean’s fabric and the range is priced at a near 30% premium. So while it is encouraging to see Circulose making it to the brand’s signature style, we look forward to the day when every pair of Levi’s jeans are made from recycled textile waste as standard. No ‘Circular’ branding needed.

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Levi’s 501 ft Circulose

WHAT WE SAY:

The naming of these new jeans from Levi’s – the Circular 501 – makes the brand’s intentions abundantly clear. However, we are left wanting more.

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ARE YOU A MAKER?

We’ve selected the world’s most INNOVATIVE makers of plastic free materials to work with us. Connect with global brands and designers to CREATE WHAT’S NEXT.

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Let’s CREATE WHAT’S NEXT.