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Lee x H&M

Demin items and t-shirt as part of the H&M x Lee sustainable collection / Source: H&M
CottonEuropeLenzing EcoVeroLyocellNorth AmericaTexloop RCOTTextiles
3 MINUTE READ

Ian Crawley

WHAT WE SAY:

 

Collaboration is key to the future we need, and when two mass-scale fashion brands come together the result can have a significant impact. While it's encouraging to see these two iconic companies working together, we do question the decision to use recycled polyester for the sewing threads, considering the collection overall is dedicated to natural fibres. 

We would love to see more ambition and a more holistic re-imagination, similar to Anya Hindmarch’s Return to Nature bag. Partial change is not enough when 100% better is already possible.

 

 

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