WHAT WE SAY:
The booming personal care market - slated to hit a market volume of USD 253 billion by the end of 2023 - is awash with plastic products, from toothbrushes to deodorant sticks and, of course, disposable razors. Leaf Shave is tackling the latter, offering a range of metal-based razors and a dermaplanner designed for longevity, not brevity.
Said to function just like a modern disposable razor, with the research to back it up, the razors are a simple replacement for a waste intensive self-care routine many people do daily. Knowing that accessibility and adoptability are key, the company has steered away from designing a product that can only be used with its own specific blades, affording consumers an easier and more cost effective transition to a plastic free bathroom.