WHAT WE SAY:
Never before has there been so much choice for coffee drinkers: whether to get take-out coffee or pods for a coffee machine, roasted coffee for a cafetiere or grounds for a moka pot. It creates a multistep process for what should be a simple cup of joe and, more to the point, it comes with a lot of waste.
The coffee industry generates thousands of plastic pods, takeout lids and laminated bags that come with difficult-to-recycle parts. In response, Lay Day is going back to basics and rethinking the humble instant coffee container – designed with plastic-free, recyclable tin and PCR paper labels. A low-waste cup of coffee is music to our ears, but the question is: does this cut through to something special or just add to the noise?