WHAT WE SAY:
Kjaer Weis was founded to move the beauty industry forward. The impact of its innovations – which include refillable compacts, compostable cases and certified organic products in plastic-free packaging – is hard to miss.
As others followed the brand's lead, “Earth kindness” within beauty crossed the boundary from niche interest to luxury proposition. Despite its pioneering spirit and considerable industry influence, Kjaer Weis isn’t a plastic-free brand. Even leaders need nudging to leave bad practices behind, and here’s hoping that each new innovation is another step away from plastic altogether.