WHAT WE SAY:
We do not need to elaborate on the need for a plastic bottle alternative when we are still producing one million a minute, with little chance of them being recycled. So while we would love to see drinks brands showing true leadership and embracing reuse and refill, swapping materials – from toxic, everlasting plastic to renewable and biodegradable paper – is a step in the right direction.
Everything now is about scale and speed, and we are yet to see fibre bottles made possible at a speed that allows them to compete with plastic. Keurig Dr Pepper’s partnership with Papacks is not the first fibre bottle announcement that we have seen, but it is one of the more promising ones to watch.
