JOI Plant Milk Concentrates

WHAT WE SAY:

Since 1990, more than 63,000 vegan products from over 2,500 companies have been registered globally, according to The Vegan Society. But with every product that comes to market, even more packaging comes with it.

US-based vegan brand JOI has set its sights on tackling excess food and packaging waste, creating a range of plant-based concentrates that transform into homemade alt-milks by simply adding water. Inspired by its motto – "less waste, more paste" – the brand claims to have saved over 2.5 million non-recyclable milk cartons from landfill to date. Phasing out plastic packaging should be the company's next top priority, but its reimagining of dairy-free milk is exactly the kind of hype-worthy innovation we champion.