US-based vegan brand JOI has set its sights on tackling excess food and packaging waste, creating a range of plant-based concentrates that transform into homemade alt-milks by simply adding water. Inspired by its motto – "less waste, more paste" – the brand claims to have saved over 2.5 million non-recyclable milk cartons from landfill to date. Phasing out plastic packaging should be the company's next top priority, but its reimagining of dairy-free milk is exactly the kind of hype-worthy innovation we champion.