WHAT WE SAY:
Athletic apparel is one of the most firmly entrenched niches within fashion that continues to use plastic in virtually all its products, but Iron Roots wants to change it. The brand, headquartered in The Netherlands, makes athletic clothing from natural fibres and dyes, championing clothing that comes from nature and can go safely back to it.
It doesn't stop there. With a supply chain that's certified internationally, and workers paid living wages with vacation time and breaks, the brand embodies the ethos of sustainable fashion, from materials, to waste, ethics and social value. With price points higher than fast fashion, but not so high it's unaffordable, Iron Roots shows what's possible if we just allow ourselves to lean away from the status quo.