Circolution

WHAT WE SAY:

While switching plastic for an alternative material is drastically needed, we need to pay equal attention to the way we consume too, because single-use packaging is still single-use, whether it's made from plastic or not. Shifting to reusable models is key to this new era of consumption, and while some express concern about the convenience of a reuse system, brands like Circolution show us what can be done within the comfort levels we've become accustomed to. 

Headquartered in Frankfurt and founded in 2019, Circolution offers packaging-as-a-service, providing stainless steel reusable packs to large-scale grocery brands looking to do better, not just look better. Alongside the packs, the company takes charge of the entire returns system too, from collecting deposited packs to cleaning and transportation, making both the brand and consumer experience as effortless as possible.