WHAT WE SAY:
Sourced from and inspired by nature, Hetkinen’s pine wood cosmetic jars are minimal, aspirational and sleek, while coming from a regenerative source.
Designed to be shown-off rather than hidden away, the brand is a perfect example of how creating an object with an inherent value encourages reuse and respect. Honouring the Japanese philosophy of wabi sabi, the company highlights how we can appreciate natural sources, asymmetry and simplicity, while still getting the product we desire. After all, there is something special in having something no one else does.