WHAT WE SAY:
The future is ‘grown’ not ‘made-to-order’ - a new mindset that sees us harness the power of nature to create products that disappear back into nature without a trace. Think boxes made from mycelium, trees grown as chairs and this exciting example from beauty brand Haeckels - single-use eye masks grown from seaweed.
With hyper-localised sourcing ensuring minimal environmental impact, the eye masks are grown over a three-week period and promote the benefits of slow beauty. It is hardly a mass-scale solution, but it demonstrates the power of design to help us rethink our relationship with what we buy.