Ganni Repeat

WHAT WE SAY:

There is no one silver bullet that will magically make fashion ‘sustainable.’ Which is why we have a lot of time for the multi-pronged approach of Ganni Repeat, taking in rental, resale, recycling and repair. However, it is fighting against the prevailing currents – an astonishing 150 billion garments are produced each year and people now keep clothes less than half as long as they did in 2000.

The harsh truth is that Ganni is targeting for 5% of its revenue to come from responsible business models by 2025 - just 5%. And this is a brand that is seen as a sustainability pioneer (and it is). Pessimists might use this to show how far we are from a circular fashion system, but ambitious designers will use it as inspiration, to show the impact that the right design could have.