Fred Meyer x Loop

WHAT WE SAY:

Single-use plastic packaging is waste in waiting, so any move towards refills and reuse is a step in the right direction. Fred Meyer’s partnership with Loop gets reusable packaging on the shelves, putting it on equal footing with other supermarket products and in front of a completely new audience.

It is not perfect - although reusable, plastic is sadly still in the mix and the product range is small. But if supermarkets consider this just the start, then circular supermarket shopping could grow exponentially. In our near future we will wonder why this was not adopted much sooner.