WHAT WE SAY:
It has become customary to package anything glass in a plastic tray for protection. But why is plastic the only material that can protect?
British fragrance brand Floral Street are proving that simpler solutions, such as moulded fibre provide just as much - if not more - protection, while offering a premium experience for the end consumer. While it might not be as glossy as plastic-coated paper boxes, the brand’s minimalist approach to branding and colour lets the packaging’s full recyclability speak for itself.