The TômTex x Peter Do collab oozes luxe and swagger. It's a prime example of how joining forces to pool like-minded talents can inspire a fusion of timeless design and trailblazing material innovation. And what better place to unveil the limitless potential of a next-gen fabric to a worldwide audience than at fashion's biggest draw: New York Fashion Week?
High-end fashion is swamped with consumers who are willing to pay top dollar for best-in-class apparel. Although alternative textiles are slowly but surely emerging, they're often inaccessible, unaffordable, and can't meet mass demand. By joining forces with a designer fashion label, TômTex is setting the bar for how similar ventures can reach a global audience, spotlight their innovations, and create a niche market for their materials. Finding a foothold in your industry is key to growth, and knowing who and what will drive demand ensures longevity.
As consumer and industry awareness of climate change gains momentum, it's important for young startups to demonstrate that their unconventional materials can compete with traditional fabrics, such as leather and suede. By weaving a clean and circular textile into his latest collection, Peter Do has shown that sustainability doesn't have to come at the expense of aesthetic quality and design. The initiative will likely garner interest from luxury fashion labels and encourage them to do the same, ditching convention in favour of responsible materials with a compelling story to tell.