WHAT WE SAY:
Humans have long had a fascination with scent, going back to the Persians, Egyptians, and Romans, but as time's gone on our fragrances have become mass produced, synthetic and packaged in plastic - a far less personal and sensual experience than the purveyors of perfume intended. British fragrance brand Ffern is rewriting the rule book, drawing from past practices to create small batch seasonal fragrances that are as rare to come by as a natural phenomenon.
Acquiring one of the brand's handcrafted scents involves waiting for a spot on the company's ledger. Upon joining, clients are subscribed to a four-yearly dose of Ffern's fragrance, each one blended in line with the season and delivered on the solstice or equinox. Only what is needed and already bought will be made, while the brand's packaging design is grounded in the concepts of reuse and rejuvenation. Scaling this solution seems like an antithesis of the brand itself, but the model Ffern's created should be an example to fragrance makers the world over.