Estal x Laithwaites

W/O Frappato 2020 from Laithwaites using Estal’s PCR Wild Glass / Source: Laithwaites

EuropeFibreFormFood & BeverageGlassPackagingPaperWild Glass

3 MINUTE READ

Emma Grace Bailey

WHAT WE SAY:

In our opinion, great wine just tastes better from smooth, cool glass.

But by using recycled glass, creating a new aesthetic where imperfections are perfect, and minimising closures and print techniques, these bottles set a new bar of low impact beauty.

KEY FACTS:

UK D2C wine merchant Laithwaites has partnered with Estal to launch its new W/O Frappato 2020 red wine in the glass manufacturer’s Wild Glass Bold bottle.
Said to be the UK’s first 100% post-consumer recycled (PCR) Glass wine bottle, the launch is part of Laithwaites’ pledge to halve its carbon footprint by 2030.
To ensure the recycled wine bottle is able to be recycled again, the brand has used no foil or plastic capsule at the seal, meaning the cork closure remains visible.

W/O Frappato 2020 from Laithwaites using Estal’s PCR Wild Glass / Source: Laithwaites

DIVE DEEPER:

According to a recent audit, commissioned by Laithwaites from EcoAct, 95% of the brand’s emissions footprint, from grape to glass, comes from the wine supply chain rather than the retailer directly.
68% of Laithwaites’ carbon footprint comes from transport and glass packaging, compared to 15% from grape growing and 17% from winemaking.
Upon tackling the issue of packaging, the brand stuck to its glass roots thanks to research by Wine Intelligence that demonstrates that glass bottles have a stronger consumer association with sustainability, compared to bag-in-bottle designs.
The recycled Wild Glass bottles reduce the brand’s reliance on raw materials, such as sand, soda ash, limestone and feldspar, while also reducing water pollution associated with the virgin glass making process.
The Frappato wine is made in collaboration with Dino Tashcetti at his co-operative winery, one of Sicily’s leading organic producers.
If W/O Frappato is successful, Laithwaites will add a rosé and white wine to the collection.
It has been reported that the Frappato wine sold out within 72 hours of launching, selling one bottle every 20 seconds.
Laithwaites’ sustainability strategy includes increasing UK bottling and lightweight bottles.

"We wanted to find a traditional format that reduces our impact on the environment. We...found one that is also...beautiful because it...gives old glass a new life. Every bottle is unique and a little ‘wild,’ with a slightly varied hue, little shimmers and even tiny bubbles."

Michael Johnson - Innovation Director, Laithwaites - as quoted in Decanter

Key Design Considerations:

Reduce shipping needs with local supply chains

Transporting glass increases a brand’s carbon emissions (until renewable energy sources become mainstream) and local sourcing and bottling should be prioritised, to reduce the shipping of empty glass bottles worldwide.

Seal without plastic

If your product requires a more robust seal, you can source plastic-free options, such as BillerudKorsnäs’ paper-based, 3D cold-formable Paper, Fibreform.

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Spanish glass manufacturer offering personalised design solutions using up to 100% recycled glass.

Wild Glass

MATERIAL

PCR glass that promotes the beauty of a natural, ‘imperfect’ aesthetic.

A reusable paper bag replacing plastic ‘bags for life’

Verified Plastic-Free spirits packaging

Estal x Laithwaites

WHAT WE SAY:

In our opinion, great wine just tastes better from smooth, cool glass.

KEY FACTS:

DIVE DEEPER:

According to a recent audit, commissioned by Laithwaites from EcoAct, 95% of the brand’s emissions footprint, from grape to glass, comes from the wine supply chain rather than the retailer directly.

68% of Laithwaites’ carbon footprint comes from transport and glass packaging, compared to 15% from grape growing and 17% from winemaking.

Upon tackling the issue of packaging, the brand stuck to its glass roots thanks to research by Wine Intelligence that demonstrates that glass bottles have a stronger consumer association with sustainability, compared to bag-in-bottle designs.

The recycled Wild Glass bottles reduce the brand’s reliance on raw materials, such as sand, soda ash, limestone and feldspar, while also reducing water pollution associated with the virgin glass making process.

The Frappato wine is made in collaboration with Dino Tashcetti at his co-operative winery, one of Sicily’s leading organic producers.

If W/O Frappato is successful, Laithwaites will add a rosé and white wine to the collection.

It has been reported that the Frappato wine sold out within 72 hours of launching, selling one bottle every 20 seconds.

Laithwaites’ sustainability strategy includes increasing UK bottling and lightweight bottles.

Michael Johnson - Innovation Director, Laithwaites - as quoted in Decanter

Key Design Considerations:

Reduce shipping needs with local supply chains

Seal without plastic

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