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Dove Deodorant

Dove’s reusable, stainless steel case / Source: Dove
BeautyEuropeNorth AmericaPackagingSteel
4 MINUTE READ

Sophie Benson

WHAT WE SAY:

 

Good design changes everything. It changes how we feel, how we think and how we buy. The Dove Refillable Deodorant is a perfect example of this truth in action - elevating sustainability to something we want, versus something we are guilt-tripped into buying.

One billion people use a Unilever deodorant. So to have a giant polluter tackle its waste by reinventing the system - not just the packaging - is deserving of all the success and awards to date. But it is just the start and it is far from plastic-free. We call on Unilever to do more at speed and scale. Only the big guys can change the entire mass market system so others can safely follow.

 

 

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