WHAT WE SAY:
Removing water from a beauty product has myriad benefits. It makes the product more potent and therefore more effective. It reduces its weight and size, facilitating better storage and reducing shipping emissions. And perhaps best of all, the product can be packaged without plastic.
Dew Mighty’s take on the waterless beauty movement is novel. Its debut Bloom product is a jelly serum bar. A single block of jelly replaces two full plastic bottles of product and comes packaged in a reusable and refillable metal container. It is not a cheap solution - thanks to the abundance of natural ingredients used - but it is one that will pay back over time.