COS x Paptic

WHAT WE SAY:

It is estimated that the fashion industry produces over half a billion polybags each year, with virtually none of them being recycled.

So while it is encouraging to see the H&M Group subsidiary Cos, use Paptic’s wood fibre-based packaging for its three-pack t-shirts, we cannot help but feel that shifting to renewable packaging for a single multipack smacks of not seeing the forest for the trees. Real progress will be driving that half a billion number down to zero.