WHAT WE SAY:
When food industry giants, such as Unilever, start moving away from plastic, we know we are heading in the right direction. By swapping plastic composites for paper across its Meal Maker range, UK brand Colman’s has turned a product, which was virtually impossible to recycle into one that can be recycled kerbside.
It is a big win for waste-conscious consumers but there is one serious sticking point: it is not plastic free. By including a thin plastic layer, Unilever missed a huge opportunity to flex its significant influence and lead by example. Let us hope they do not rest here.