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Nadine Smith
Albeit not a new concept, Clubzerø is bringing this systems change to the UK. We love how they are partnering with existing waste management companies, such as First Mile, who are already collecting trash from these establishments. This is now creating a new waste stream - zero waste. So long takeaway containers crammed shamefully in the trash, hello clean and reusable future.
The containers and collection storage systems both use plastic-based materials. While Clubzerø claims these are 100% recyclable, they still use a finite fossil-based resource and, as with all plastics, will be technically downcycled. Consider if facilitating a systems change is worth using plastic or what alternative materials, such as stainless steel, aluminium and bamboo, could be used instead.
Clubzerø is currently only available in London, accessible to approximately 13% of the UK population. While the company will have plans to expand, these systems are complex to launch, maintain and scale. There are also several competing schemes within London, for example Caulibox and Junee, making utilisation more complex for the user. Key partnerships, such as Clubzerø’s with Just Eat, are key to successfully changing behaviour.
Use of the scheme, and return of the items, relies on the behaviour of the user. While Clubzerø currently has a 95% return rate, it is safe to assume the early adopters of such schemes are those with a strong interest in sustainable living. To make a considerable impact against disposable takeaway containers, Clubzerø has to become embedded in everyday, convenient processes and locations, enabling those that are not engaged with the sustainable messaging to more easily participate. Drop-off locations at supermarkets, train stations and along key thoroughfares would ease transition.
